Multiple Choice
Identify the
choice that best completes the statement or answers the question.
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1.
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____ is also called direct response advertising.
a. | Direct marketing | c. | Direct data | b. | Direct advertising | d. | Direct
commercials |
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2.
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A(n) _____ is a collection of pictures and descriptive details.
a. | layout | c. | text box | b. | catalog | d. | merged
publication |
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3.
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Typically, Publisher catalog templates create _____ pages of content with
replaceable graphics and text boxes.
a. | eight | c. | ten | b. | nine | d. | twelve |
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4.
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A(n) _____ may contain a unique field and paths to graphics.
a. | address list | c. | product list | b. | graphics list | d. | catalog list |
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5.
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An eyecatching _____ image should convey the catalog’s overall
message.
a. | form | c. | graphical | b. | data | d. | embedded |
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6.
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A(n) ____-page spread refers to the way inner pages appear as two adjacent,
facing pages in a book, catalog, magazine, or other publication.
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7.
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In publications that have more than one page, you ____.
a. | can create multiple master pages | b. | can create exactly two master
pages | c. | can create exactly the same number of master pages | d. | cannot create master
pages |
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8.
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____ view is the view where you perform most of the tasks while creating a
publication.
a. | Formal | c. | Background | b. | Master Page | d. | Normal |
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9.
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A(n)____ is a color, gradient, pattern, texture, picture, or tint that fills the
entire page.
a. | view | c. | background | b. | catalog | d. | graphic |
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10.
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Applying a background in Normal view creates the background on _____
page(s).
a. | two | c. | all | b. | that page | d. | no |
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11.
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Creating a background in _____ Page view applies it to all pages.
a. | Normal | c. | Background | b. | Formal | d. | Master |
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12.
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A(n) _____ is text and graphics that print at the top of each page in a
publication.
a. | footer | c. | header | b. | subscript | d. | superscript |
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13.
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A(n) ____ is text and graphics that print at the bottom of every page.
a. | header | c. | subscript | b. | superscript | d. | footer |
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14.
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Headers print _____ inch from the top margin of every page.
a. | one-fourth | c. | one | b. | one-sixteenth | d. | one-half |
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15.
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The master page for the front and back of the catalog will not display a(n)
_____.
a. | footer | c. | graphic | b. | header | d. | background |
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16.
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Publisher provides a(n) ____ feature that automatically corrects these kinds of
errors as you type them in the publication.
a. | AutoCorrect | c. | grammar check | b. | spell check | d. | tracking |
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17.
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Publisher will correct typographical errors such as _____ capitalized letters at
the beginning of a word.
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18.
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When you position the mouse pointer on text that Publisher automatically
correct, a small _____ box appears below the text.
a. | blue | c. | yellow | b. | red | d. | green |
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19.
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You can press the ____ key twice to begin the steps to complete a footer.
a. | CTRL | c. | TAB | b. | SHIFT | d. | ENTER |
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20.
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Using AutoCorrect, if you type two capital letters in a row, Publisher makes the
second letter _____.
a. | lowercase | c. | italic | b. | uppercase | d. | bold |
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21.
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The _____ step in creating multiple master pages is to apply them
appropriately.
a. | final | c. | second | b. | first | d. | third |
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22.
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Most catalogs appeal to customers better when they use _____ pictures and
graphics.
a. | black and white | c. | monochrome | b. | large | d. | high-quality |
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23.
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To center using an AutoCorrect entry, press CTRL+_____.
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24.
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The merge process required a main publication and a ____ source.
a. | data | c. | photo | b. | character | d. | text |
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25.
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A ____ is the route Publisher must take through the computer’s stored
files to find the picture file.
a. | drive | c. | path | b. | file | d. | road |
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26.
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A file with many graphics and merged pages sometimes refreshes _____ on the
screen.
a. | slowly | c. | in the center | b. | quickly | d. | to the right |
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27.
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Catalog _____ contain a unique merge area for positioning field codes for text
and pictures.
a. | areas | c. | files | b. | graphics | d. | pages |
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28.
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The ____ area is a box in the publication into which you can insert field
codes.
a. | catalog | c. | tracking | b. | repeatable | d. | importing |
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29.
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Pressing CTRL+_____ displays the master page view.
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30.
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The _____ group contains a gallery of present page layouts and buttons to change
the number of rows and columns and set the order of record placement.
a. | tools | c. | format | b. | layout | d. | field |
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31.
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The _____ group allows you to insert text and pictures manually from the data
source.
a. | Tool | c. | Merge | b. | Insert | d. | Layout |
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32.
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The _____ button allows you to choose to repeat the same layout on all pages or
to specify a custom layout by row or column.
a. | layout | c. | repeating areas | b. | preview | d. | catalog tools |
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33.
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A(n) _____ picture is one that is copied or placed into the publication without
retaining any outside connections.
a. | embedded | c. | external | b. | linked | d. | manipulated |
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34.
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A(n) _____ picture is an image that is displayed in the publication but is
stored outside of the publication.
a. | embedded | c. | linked | b. | manipulated | d. | graphic |
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35.
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Publisher’s translation capability requires _____ access.
a. | Word | c. | Microsoft Translator | b. | Web | d. | PowerPoint |
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36.
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You have _____ choices in finalizing a merge.
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37.
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In order to preview the contents of a catalog file you are going to print, you
can click the _____ button, as shown in the accompanying figure.
a. | Merge | c. | Show Preview Page | b. | Show Whole Page | d. | Field Block |
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38.
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Clicking the _____ button to display the Print gallery in the Backstage
view.
a. | Print One Sided | c. | Merge to Printer | b. | Whole Page Preview | d. | Export to
Printer |
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39.
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Click the _____ button to display the printer’s duplex settings.
a. | Merge to Printer | c. | Whole Page Preview | b. | Print One Sided | d. | Printer Format |
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40.
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Older printers may not have enough _____ to handle the many graphics included in
a catalog.
a. | toner | c. | space | b. | ink | d. | memory |
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True/False
Indicate whether the
statement is true or false.
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41.
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Direct marketing advertisements should be straight to the point, offering a
product, service, or event, and explaining how to obtain that product, service, or event.
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42.
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An eye-catching graphical image should convey the catalog’s overall
message.
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43.
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A flyer is a collection of pictures and descriptive details, representing items
for sale or services.
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44.
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Typically, Publisher catalog templates create eight pages of content with
replaceable graphics and text boxes.
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45.
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Because it is a catalog template, Publisher will offer to create multiple pages,
using a two-page spread.
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46.
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Applying a background in Normal Page view creates a background on every
page.
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47.
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A header is text and graphics that print at the top of each page in a
publication.
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48.
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The master page for the front and back of the catalog will display a
footer.
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49.
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The AutoCorrect feature is not limited to misspelled words.
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50.
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When you move the mouse pointer, the AutoCorrect Options button will not
disappear from the screen.
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51.
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If you begin a sentence with a lowercase letter, Publisher capitalizes the first
letter of the sentence.
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52.
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The merge process does not require a main publication and a data source.
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53.
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For classroom purposes you should keep the main publication and the product list
data source in the same folder on the same storage device.
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54.
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You cannot format fields or objects added to the merge area using normal
formatting techniques.
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55.
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Catalog pages contain a unique merge area for positioning field codes for text
and pictures.
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56.
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You start the catalog merge by clicking the Catalog Pages button on the Format
tab.
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57.
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The Layout group contains a gallery of preset page layouts and buttons to change
the number of rows and columns and set the order of record placement.
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58.
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The entire merged publication is searchable via regular means before you merge
it to a new file.
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59.
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Page numbers will appear correctly in the print preview and on the hard
copy.
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60.
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An embedded picture is an image that is displayed in the publication but is
stored outside of the publication.
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61.
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The Graphics Manager does not control display options.
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62.
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Translated text will appear in the task pane.
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63.
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A text translator is a good substitute for learning the language and knowing how
tone and sentence structure affect meaning.
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64.
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Older printers may not have enough printer memory to handle the many graphics
included in the catalog.
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65.
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If you chose duplex or two-sided printing, you will only see a Front
button.
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Matching
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Identify the letter of the choice that best matches the phrase of
definition. a. | direct marketing | f. | Master Page
view | b. | data driven publication | g. | background | c. | catalog | h. | header | d. | merge | i. | footer | e. | spread | j. | path |
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66.
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page fill
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67.
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advertising in nontraditional ways
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68.
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designed with graphics and pictures in mind
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69.
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route to a computer file
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70.
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directly populated from a database
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71.
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text at the top of the page in a publication
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72.
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significant investment due to production
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73.
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shows the page that contains the elements you want to repeat
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74.
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text at the bottom of every page
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75.
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the way inner pages appear as two adjacent, facing pages in a book
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