Name:     ID: 
 
Email: 

Chapter 9

Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 

E-mail is short for ____.
a.
electronic mail
c.
explorer mail
b.
emergency mail
d.
enabled mail
 

 2. 

When recipients _____, they remove their names and addresses from the mailing list.
a.
subscribe
c.
report
b.
unsubscribe
d.
delete
 

 3. 

_____ e-mail allows the sender to include formatted text and other visuals to improve the readability and aesthetics of the message.
a.
Graphics-enabled
c.
Adobe-enabled
b.
HTML-enabled
d.
Art-enabled
 

 4. 

You can create a(n) _____ merge when you want to send a large number of messages that are mostly identical.
a.
message
c.
e-mail
b.
mail
d.
product
 

 5. 

A _____ is usually a colored and underlined text that you click to go to a file or a location in a file.
a.
Web link
c.
hyperlink
b.
datalink
d.
graphic
 

 6. 

E-mail _____ contain text boxes, logos, hyperlinks, and graphics.
a.
messages
c.
attachments
b.
templates
d.
letters
 

 7. 

A(n) _____ is a personalized document to correspond with one or more people, including specific information on a single topic.
a.
letter
c.
newsletter
b.
event
d.
product list
 

 8. 

A(n) ____ informs interested clientele about an organization or business with stories, dates, contact information, and upcoming events.
a.
product list
c.
event
b.
letter
d.
newsletter
 

 9. 

Using e-mail for _____ purposes has many benefits, including low cost, immediate communication, interactivity, and the ability to contact multiple customers.
a.
messaging
c.
marketing
b.
cataloging
d.
communication
 

 10. 

People include e-mail backgrounds, also called _____, to add interest to their e-mail messages, to convey or enhance the message, to grab the reader’s attention, or to emulate business letterhead.
a.
templates
c.
formats
b.
wallpaper
d.
graphics
 

 11. 

A _____ is a combination of text and a graphic used to explain a particular part of an image.
a.
map
c.
wallpaper
b.
data file
d.
callout
 

 12. 

In Publisher, a _____ is a character that is not on your keyboard.
a.
hyperlink
c.
symbol
b.
hot spot
d.
code
 

 13. 

_____ is a coding system that represents text and symbols in computers, communications equipment, and other devices that use text.
a.
Java
c.
Assembly
b.
HTML
d.
ASCII
 

 14. 

® is an example of a(n) _____ character.
a.
unknown
c.
text
b.
original
d.
special
 

 15. 

The special trademark character is displayed as _____.
a.
c.
©
b.
®
d.
§
 

 16. 

The _____ box inserts the character using the current font and font size at the location of the insertion point.
a.
Symbol dialog
c.
Symbol template
b.
Symbol gallery
d.
Symbol font
 

 17. 

Clicking the _____ link at the bottom of the Research task pane displays the Research Options dialog box.
a.
Research options
c.
Dialog box
b.
Research dialog
d.
Options box
 

 18. 

When the hyperlink is not text, it is called a _____.
a.
hot spot
c.
link
b.
Web page
d.
graphic
 

 19. 

When clicked, a _____ hyperlink starts the user’s e-mail program.
a.
mailfrom
c.
mailto
b.
mailcc
d.
mailbcc
 

 20. 

_____ is a compact sequence of characters that identifies an abstract or physical resource.
a.
URI
c.
UCI
b.
UIR
d.
USI
 

 21. 

When the user clicks the mailto link, Publisher will fill in the _____ of the e-mail message automatically with the entered text.
a.
subject line
c.
attachment
b.
body
d.
to line
 

 22. 

The _____ offers some specific checks for e-mail publications that it does not perform with print publications.
a.
Web
c.
Publisher Check
b.
Design Proofer
d.
Design Checker
 

 23. 

_____ checks look for any object that is on top of a text box.
a.
Object
c.
Font
b.
Overlapping text
d.
Text overflow
 

 24. 

_____ checks look for text that is not formatted in a Web-safe font.
a.
Font
c.
Hyperlink
b.
Vertical text
d.
Hyphenation
 

 25. 

_____ checks look for any hyphens in the text.
a.
Text overflow
c.
Hyphenation
b.
Vertical text
d.
Object
 

 26. 

If your e-mail publication contains text with hyphenation, some e-mail programs may insert _____ in the e-mail message and it may not appear as you intended.
a.
gaps
c.
dashes
b.
tabs
d.
hyphens
 

 27. 

Many organizations create a(n) _____, which is a list of interested people with e-mail addresses who want to receive news and information e-mail messages about the organization.
a.
e-mail group
c.
bulletin board
b.
discussion group
d.
listserv
 

 28. 

Corporate and business communications commonly use the _____ e-mail program.
a.
Yahoo
c.
Microsoft Power Point
b.
Gmail
d.
Microsoft Outlook
 

 29. 

If you are not sure how to configure your computer for e-mail, or you do not want to check your e-mail via an e-mail program, click the _____ button.
a.
Edit
c.
Delete
b.
Cancel
d.
Enter
 

 30. 

A(n) _____ is a rectangular piece of mail intended for writing and sending without an envelope.
a.
e-mail
c.
postcard
b.
greeting card
d.
listserv
 

 31. 

A(n) _____ is an electronic file sent along with an e-mail message.
a.
postcard
c.
e-postcard
b.
attachment
d.
greeting card
 

 32. 

You should limit e-mail attachments to under _____ megabytes.
a.
four
c.
six
b.
five
d.
seven
 

 33. 

If you are unsure if the person you’re sending an attachment to has Publisher, you should save the publication in the PDF or _____ format.
a.
XML
c.
HTML
b.
XPS
d.
Word
 

 34. 

A(n) _____ is a folded card, usually with pictures or illustrations that conveys an expression of friendship.
a.
e-mail
c.
greeting card
b.
attachment
d.
postcard
 

 35. 

A(n) _____ can serve as the top and bottom edge in a greeting card.
a.
building block border
c.
margin
b.
e-mail border
d.
template
 

 36. 

The _____ step to insert a border in a greeting card is to display the insert tab.
a.
first
c.
third
b.
second
d.
fourth
 

 37. 

The _____ step to inserting text on Page 1 of a greeting card is to display the Home tab.
a.
first
c.
third
b.
second
d.
fourth
 

 38. 

You can use a _____ drive to connect to a computer’s USB port to download files.
a.
USB flash
c.
USB software
b.
USB hard
d.
USB hardware
 
 
nar001-1.jpg
 

 39. 

The accompanying figure shows how to _____ a folded publication.
a.
merge
c.
preview
b.
print
d.
delete
 

 40. 

To _____ Publisher, click the Close button no the Publisher title bar.
a.
save
c.
quit
b.
print
d.
merge
 

True/False
Indicate whether the statement is true or false.
 

 41. 

Many e-mail messages sent from companies or organizations include a way for recipients to unsubscribe from the mailing list.
 

 42. 

HTML-enabled e-mail does not allow the sender to include formatted text and other visuals to improve the readability and aesthetics of the message.
 

 43. 

You normally create an e-mail merge when you want to send a large number of messages that are all identical.
 

 44. 

A hot spot is a hyperlink that appears as a graphic, picture, button, or shape.
 

 45. 

A newsletter informs interested clientele about an organization or business with stories, dates, contact information, and upcoming events.
 

 46. 

A letter is a publication that provides information about a company and a specific product or service, including graphics and Web page links for more information.
 

 47. 

Some disadvantages of e-mail marketing include possible deletion or filtering by the customer before your message is read.
 

 48. 

E-mail sizes include the standard width of 5.818 inches and standard lengths of 11 inches.
 

 49. 

A background should not be detailed or busy.
 

 50. 

A background is the same as a master page.
 

 51. 

If you select a custom picture file for your background texture, make sure it is 20 kilobytes (KB) or smaller.
 

 52. 

You cannot edit e-mail graphics in the same way that you edit graphics in other publications.
 

 53. 

In Publisher, a symbol is a character that is not on your keyboard.
 

 54. 

Do not fear using as many symbols and special characters as you want in e-mails.
 

 55. 

Publisher provides a method of inserting special symbols.
 

 56. 

You can only click limited symbols shown in the Insert Symbol gallery to insert in an e-mail document.
 

 57. 

The check mark symbol used in this chapter is located in the Windings font set — a group of graphical design symbols.
 

 58. 

The special character list is a subset of symbols that are used often in professional typing tasks.
 

 59. 

From within Publisher, you can search various forms of reference information.
 

 60. 

You cannot copy information from the Research task pane into a publication.
 

 61. 

E-mail messages cannot contain hyperlinks.
 

 62. 

When a hyperlink is not text, it is called a hot spot.
 

 63. 

Press CTRL+H to display the Insert Hyperlink dialog box.
 

 64. 

An HTML fragment looks for any HTML code fragment that is partially off the page.
 

 65. 

E-mail services do not use a Web browser interface.
 

Matching
 
 
Identify the letter of the choice that best matches the phrase of definition.
a.
Font
f.
Shape with hyperlink
b.
Hyperlink
g.
Table borders
c.
Overlapping text
h.
Text box with zero margins
d.
Object
i.
Hyphenation
e.
Object with text
j.
Cell diagonal
 

 66. 

Looks for instances in which a table has borders that are less than .75 point thick
 

 67. 

Looks for text that is not formatted in a Web-safe font
 

 68. 

Looks for any object that is partially off a publication page
 

 69. 

Looks for text that is located in a diagonal table cell
 

 70. 

Looks for instances in which a hyperlink on one Web page links to another page in a publication
 

 71. 

Looks for any text box that has a margin that is set to zero
 

 72. 

Looks for any object that is on top of a text box
 

 73. 

Looks for any shape that has a hyperlink on top of it
 

 74. 

Looks for any hyphens in the text
 

 75. 

Looks for any object that contains text and has been rotated
 



 
         Start Over