Multiple Choice
Identify the
choice that best completes the statement or answers the question.
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1.
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A ____ is a double-sided multipage publication with newspaper features.
a. | logo | c. | masthead | b. | sidebar | d. | newsletter |
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2.
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All of the following statements are true EXCEPT that ____.
a. | newsletters are designed easily using desktop publishing software | b. | newsletters are more
expensive to produce than brochures | c. | newsletters are an integral part of many
marketing plans | d. | newsletters are a perfect forum for information that rapidly becomes
dated |
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3.
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Which of the following steps is NOT part of the general guidelines for creating
a newsletter publication?
a. | Publish the newsletter quickly to avoid outdated material. | b. | Decide on the
newsletter’s purpose and audience. | c. | Plan the newsletter’s layout and printing
options. | d. | Research the newsletter’s topic and gather
data. |
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4.
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Which of the following benefits of newsletters result in increased
exposure?
a. | A form of legitimized contact. | b. | A way to create a discussion
forum. | c. | A pass-along publication for other interested parties. | d. | A reusable
design. |
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5.
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The Publisher newsletter template produces ____ pages of stories, graphics, and
other objects.
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6.
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A ____ is a predefined group of shapes, designed in patterns to create a
template style.
a. | publication set | c. | printing set | b. | publisher task set | d. | pasting set |
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7.
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To display formatting marks on the screen, click the ____ button on the Standard
toolbar.
a. | Nonprinting Characters | c. | Special Characters | b. | Formatting Marks | d. | Hidden
Characters |
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8.
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Click the ____ button to display the Page Content dialog box.
a. | Change Template | c. | Page Navigation | b. | Insert | d. | Options |
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9.
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The more ____ you have, the more white space is created on the page.
a. | columns | c. | tabs | b. | characters | d. | formatting |
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10.
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If you were designing a newsletter with only two pages, it would be best to
delete pages 2 and ____.
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11.
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The ____ button provides the option of inserting a left-hand page or right-hand
page.
a. | Template | c. | Insert | b. | Workspace | d. | Page |
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12.
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Most newsletters and brochures contain a ____ similar to those used in
newspapers, as shown in the accompanying figure.
a. | sidebar | c. | pull quote | b. | masthead | d. | graphic |
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13.
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The button with a(n) ____ in a template textbox is a smart tag notation.
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14.
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A ____ refers to text in a single text box or a chain of linked text
boxes.
a. | story | c. | pull quote | b. | sidebar | d. | footer |
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15.
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____ text boxes are text boxes whose contents flows from box to box.
a. | Chained | c. | Stepped | b. | Linked | d. | Looped |
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16.
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Publisher uses the term ____ to describe inserting text or objects from any
other source into the Publisher workspace.
a. | uploading | c. | importing | b. | downloading | d. | exporting |
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17.
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Publisher displays a ____ button to indicate additional text exists that is not
currently displayed.
a. | Text Extra | c. | Text in Overflow | b. | Overflow data | d. | Overflow in
Text |
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18.
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Continued notices are also called ____.
a. | sidebars | c. | jump lines | b. | pull quotes | d. | headers |
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19.
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A ____ notice indicates a story that flows from one page to the next page, such
as from page 1 to page 2.
a. | continued on | c. | continued to | b. | continued next | d. | continue from |
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20.
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It is easy to customize the _____ the way that you want it. This allows you to
add new buttons to a custom group.
a. | ribbon | c. | masthead | b. | templates | d. | text boxes |
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21.
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Publisher lets you edit text using the Office Suite word processing program by
clicking the ____ command on the shortcut menu.
a. | Word Editor | c. | Import with Word | b. | Edit Story in Microsoft
Word | d. | Adjust Word
Text |
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22.
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Microsoft Word version ____or later must be installed on your computer in order
to edit a story using Word in conjunction with Publisher.
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23.
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You cannot select ____ text in Publisher.
a. | italicized | c. | nonadjacent | b. | bold | d. | adjacent |
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24.
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A key can be used as a(n) ____ switch that turns a feature both on and
off.
a. | AutoTool | c. | pull quote | b. | ScreenTip | d. | toggle |
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25.
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When deciding how many graphics are too many to use, a graphic designer usually
believes that remembering more than ____ graphics after an arm’s length glance is too
many.
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26.
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The ____ command removes any previous cropping or resizing.
a. | Revert | c. | Undo | b. | Revise Picture | d. | Reset Picture |
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27.
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____ graphics are proportional.
a. | Scanned | c. | Clip art | b. | Meta | d. | Web |
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28.
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Graphics that are taller than they are wide are displayed in ____
orientation.
a. | portrait | c. | landscape | b. | sideways | d. | top-to-bottom |
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29.
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If you resize a graphic, be sure to hold down the ____ key while dragging a
handle to maintain the graphic’s proportionality.
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30.
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Text automatically ____ graphics in newsletter templates.
a. | wraps around | c. | centers itself around | b. | overlays | d. | deletes |
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31.
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You may use ____+click to select more than one object.
a. | ENTER | c. | SHIFT | b. | CTRL | d. | INSERT |
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32.
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In printing and publishing, the left-hand page of a two-page spread is called
____.
a. | verso | c. | sidebar | b. | recto | d. | breakout |
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33.
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A____ is a small piece of text, set off with a box or graphic, and placed beside
an article.
a. | sidebar | c. | verso | b. | page part | d. | recto |
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34.
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A newsletter ____ is usually a narrow, short list that is used to refer readers
to specific pages.
a. | sidebar | c. | masthead | b. | pullout | d. | margin table |
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35.
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____ are especially useful for breaking the monotony of long columns of text and
adding visual interest.
a. | Headers | c. | Mastheads | b. | Pull quotes | d. | Footers |
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36.
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In the accompany figure, ____ the border of the sidebar to move the sidebar to
the lower-left corner of the page.
a. | highlight | c. | cut and paste | b. | double-click | d. | drag the border |
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37.
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A ____ is a decorative shape that is designed to fit with the current
color scheme and template.
a. | duplicate | c. | coupon | b. | pattern | d. | advertisement |
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38.
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Moving or copying an object using the mouse pointer is called ____
editing.
a. | move-and-copy | c. | drag-and-drop | b. | cut-and-copy | d. | place-and-format |
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39.
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____ refers to splitting a word that would otherwise extend beyond the right
margin.
a. | Hyphenation | c. | Orientation | b. | Captioning | d. | Flipping |
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40.
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You should not save a personal template in the My Templates folder on ____
computers,.
a. | personal laptop | c. | office | b. | lab | d. | home |
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True/False
Indicate whether the
statement is true or false.
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41.
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Usually, brochures are published in fewer quantities and on less expensive paper
than newsletters.
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42.
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Brochures have a shorter shelf life than newsletters.
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43.
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A newsletter’s scope and appeal is generally narrower than a
newspaper.
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44.
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A good newsletter must deliver its message in the most clear and attractive
manner possible.
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45.
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One disadvantage of using a newsletter template is the increased risk of
publication error.
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46.
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Publisher offers more than 100 newsletter templates, each with its own color and
font scheme.
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47.
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A publication set helps in branding a company across publication types.
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48.
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You can click Page Options in the Publisher Tasks task pane to specify the
number of columns in a newsletter.
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49.
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Inserting pages in a newsletter is much more involved than deleting them.
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50.
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Publisher uses the term, exporting, to describe inserting text or objects from
any other source into the Publisher workspace.
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51.
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Publisher accepts most file formats from popular word processing programs and
text editors.
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52.
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While you are working on a story in Word, you cannot edit the corresponding text
box in Publisher.
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53.
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Editing text is easier if you view the text at 75% magnification or
smaller.
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54.
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Publisher accepts graphics and pictures created by other programs, as well as
scanned photos and digital photos.
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55.
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Graphics can make or break a publication.
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56.
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Graphics in a landscape orientation are taller than they are wide.
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57.
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Tables of contents and bulleted points of interest are examples of
sidebars.
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58.
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A pull quote is an excerpt from the main article in a newsletter.
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59.
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A sidebar contains text that is considered to be vital to the understanding of
the main text.
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60.
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To move an object with the mouse, you must drag the object’s gray dotted
line border.
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61.
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The ALT + click technique is a great way to select an entire sentence.
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62.
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A duplicate of a graphic uses the Clipboard to store the image.
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63.
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When you flip a graphic, you invert it horizontally or vertically.
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64.
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Coupons are often widely distributed as large printed documents through mail,
magazines, newspapers, and newsletters.
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65.
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The early phase of the design process is a synthesis involving proofreading,
editing, and publishing.
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Matching
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Identify the letter of the choice that best matches the phrase or
definition. a. | desktop | f. | content for
page | b. | choosing a layout and printing options before creating a
newsletter | g. | accuracy | c. | publication set | h. | whole page | d. | four pages of text
and graphics | i. | overflow
area | e. | formatting marks | j. | My Templates |
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66.
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The template layout for a newsletter template.
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67.
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Indicates where in the publication you pressed the enter key, spacebar, and
other keys.
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68.
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A term that implies doing everything on a publication from your desk.
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69.
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Validation of error-free research results.
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70.
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Planning ahead to ensure that publishing a newsletter is cost
effective.
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71.
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An invisible text storage area within a publication.
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72.
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A template’s predesigned shapes.
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73.
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Folder that saves templates for easy access from the Backstage view.
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74.
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A list of other objects, including calendars and forms, that you might want to
use in your newsletter.
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75.
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The page view that is more effective when moving graphics or inserting new
objects.
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